> For the complete documentation index, see [llms.txt](https://docs.workfx.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.workfx.ai/features/brand-hub.md).
# Brand Hub
### **What This Module Does**
Brand Hub is the brand knowledge center of Workfx AI, designed to centrally manage brand assets, build your Brand DNA, and provide a unified brand context for future content generation, marketing suggestions, and multi-platform operations.
By uploading brand materials, supplementing Q\&A information, and configuring platform-specific account personas, the system can better understand your brand positioning, key selling points, target audience, tone of voice, and marketing direction.
The core value of Brand Hub is:
**Helping Workfx AI understand your brand more deeply, so it can generate more accurate, consistent, and brand-aligned content and growth suggestions.**
***
## **What Modules Are Included in Brand Hub**
Brand Hub mainly consists of three modules:
### **1. Knowledge Q\&A**
Knowledge Q\&A is used to collect, supplement, and calibrate your brand’s foundational information.
You can upload brand-related materials here or supplement and revise brand information through conversations. Based on your provided sources and Q\&A content, the system will build an initial understanding of your brand and use it to generate and update your Brand DNA.
You can add the following brand sources:
* Brand website or webpage links
* Product introductions
* Brand story
* FAQ
* Previous marketing copy
* Social media content
* Internal materials or brand documents
* Visual style references
You can also directly ask questions in Knowledge Q\&A, such as:
* What is our brand positioning?
* What are our core selling points?
* What are the biggest pain points of our target audience?
* What kind of content tone fits our brand?
* What content direction is suitable for a specific platform?
***
### **2. Brand DNA**
Brand DNA is your brand’s core profile.
Based on the Q\&A content in Knowledge Q\&A and the uploaded brand materials, the system will generate an editable and continuously updatable brand profile.
Brand DNA typically includes:
* Brand positioning
* Core direction
* Brand slogan
* Key selling points
* Target audience
* User pain points
* Brand characteristics
* Visual style
* Brand tone and communication style
* Brand principles and precautions
All content supports manual editing and adjustments.It is recommended to update your Brand DNA whenever your brand positioning, products, target audience, or marketing direction changes.
***
### **3. Marketing Matrix**
Marketing Matrix is used to configure marketing expression styles for different platforms and accounts.
It is not used to create real social media accounts. Instead, it helps you establish account personas, tones of voice, and content asset requirements for different platforms, allowing the same brand to maintain consistent core messaging while adapting to each platform’s unique content environment.
Supported platforms typically include:
* LinkedIn
* Reddit
* X
* Instagram
* Facebook
Each account can configure:
* **Persona:** What role this account represents, such as founder, industry expert, brand account, community member, etc.
* **Look & Voice:** The account’s visual style and communication tone, such as professional, data-driven, authentic, opinionated, casual, etc.
* **Asset Needs:** The types of content assets commonly used by the account, such as short posts, graphics, data visuals, case studies, product screenshots, community replies, etc.
***
## **How to Use Brand Hub**
### **Step 1: Enter Knowledge Q\&A and Add Brand Sources**
After entering Brand Hub, you will first arrive at the Knowledge Q\&A page.
Click **Add Source** to upload or add brand-related materials to build your brand knowledge base.
You can add:
* Files, such as PDF, Word, TXT, images, etc.
* Webpage links or official website pages
* Text content, such as brand introductions, product descriptions, FAQs, marketing copy, etc.
After adding sources, the system will extract and summarize brand information based on the materials you provide.
You can review the generated brand knowledge summary and confirm whether the content is accurate.
If the content is accurate, you can save it directly.
If the content is inaccurate, you can continue supplementing, correcting, or refining the information through the chat box below the page.
***
### **Step 2: Review and Save Brand DNA**
After completing brand knowledge collection, the system will generate Brand DNA based on your Q\&A content and uploaded materials.
You can click **View Full Report** to review a more detailed brand analysis.
If the content is accurate, click **Save** to save this Brand DNA as your brand context.
After saving, the system will reference this information during future content generation, marketing suggestions, and platform content configurations.
If the content is inaccurate, it is recommended to return to Knowledge Q\&A to supplement or revise brand information before confirming Brand DNA again.
***
### **Step 3: Edit and Maintain Brand DNA**
After saving, you can enter the Brand DNA page to continue reviewing, editing, and maintaining your brand’s core information.
You can continuously adjust the following based on your brand’s development stage:
* Brand positioning
* Target audience
* Core selling points
* Brand tone
* Product or service information
* Brand principles and precautions
The more accurately Brand DNA is configured, the closer future blogs, social media content, product copy, and marketing suggestions will align with your real brand.
***
### **Step 4: Configure Marketing Matrix**
After completing Brand DNA, you can enter the Marketing Matrix page to configure exclusive marketing expression styles for different platforms and accounts.
Click **Add Channel** and select the platform you want to configure.
Based on your Brand DNA, the system will generate initial content configuration suggestions for the platform, including:
* Account persona
* Communication tone
* Visual style
* Content asset requirements
You can manually edit, regenerate, or refresh individual sections.
Before confirming the configuration, you can preview generated style samples, including sample titles, example content, and content style demonstrations.
Once confirmed, click **Confirm** to complete the platform account configuration.
***
## **Result**
After completing Brand Hub setup, you will gain:
* A reusable and continuously growing brand knowledge base
* An editable and updatable Brand DNA profile
* More unified brand positioning, selling points, and communication style
* Marketing Matrix configurations for different platforms
* Clearer account personas and content directions across platforms
* More stable and brand-aligned AI-generated content results
* More efficient workflows for blogs, social media content, product copy, and marketing material creation
***
## **Recommended Usage Scenarios**
It is recommended to update Brand Hub under the following situations:
* When using Workfx AI for the first time
* When your website or product information changes
* When launching new products or services
* When adjusting your target market or audience
* When changing your content style or marketing direction
* Before generating multi-platform content
Keeping Brand Hub information accurate allows Workfx AI to continuously use the latest brand context for future content generation and growth suggestions.
***
## **FAQ**
### **What file formats are supported for uploads?**
Currently supported formats include:
* PDF
* Images
* Word
* TXT
* Audio
* Video
* Webpage links
* Plain text content
***
### **How many sources can be uploaded?**
Currently, up to 100 sources are supported.
***
### **Can Brand DNA be modified?**
Yes.
All Brand DNA content generated by the system supports manual editing and adjustment.
***
### **What happens after saving Brand DNA?**
After saving, the system will remember your brand information and automatically apply it during future content generation and marketing processes.
***
### **Can accounts in the Marketing Matrix be customized?**
Yes.Including:
* Persona
* Tone of voice
* Visual style
* Asset requirements
All can be manually edited or regenerated.
***
### **Why is a Marketing Matrix necessary?**
Different platforms have different user behaviors and content ecosystems.
The Marketing Matrix helps you build differentiated content strategies for different platforms while maintaining overall brand consistency.
---
# Agent Instructions
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