# Performance

### What this does

The Tracking module helps you monitor how your website performs over time.

It allows you to:

* Track changes in website traffic
* Monitor AI visibility across major platforms
* Analyze performance at the query level
* Understand how different channels contribute to growth

This module turns performance data into a structured feedback loop, so you can continuously refine your strategy.

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### How to use

#### Step 1: Connect your data sources

Before using this module, make sure your data is connected:

* Connect Google Analytics 4 to track website traffic

<figure><img src="/files/FQifvhq4l7ZQuM9YVm3O" alt=""><figcaption></figcaption></figure>

* Ensure your queries are set up in Content Assistant&#x20;

<figure><img src="/files/vQCDQexguVEIXzHXvxus" alt=""><figcaption></figcaption></figure>

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#### Step 2: View Performance Overview

This section provides a high-level view of your performance.

**Traffic Sources**

You can track changes in:

* Organic search traffic
* AI-driven traffic
* Social media traffic

<figure><img src="/files/GIE04ryKfh5O0l7Z8UdV" alt=""><figcaption></figcaption></figure>

This helps you understand which channels are contributing to growth.

***

**AI Visibility**

You can monitor:

* Visibility percentage across major AI platforms
* Ranking changes over time

<figure><img src="/files/sjxxzeeKnymN1OqK9fPl" alt=""><figcaption></figcaption></figure>

This helps you evaluate your overall presence in AI search.

***

#### Step 3: Analyze Query Attribution

This section shows performance at the query level.

**Query List**

Queries are based on the keywords and topics selected in Content Assistant.

<figure><img src="/files/O2kSW8H3g2EEBCCWkzOX" alt=""><figcaption></figcaption></figure>

***

**Query Performance**

<figure><img src="/files/HKGyjWKzJeXqDd8u5Pf2" alt=""><figcaption></figcaption></figure>

For each query, you can view:

* Overall visibility
* Overall ranking

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**Platform Breakdown**

Each query includes performance across different AI systems:

* ChatGPT
* Claude
* Gemini

This helps you compare performance across platforms.

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#### Step 4: Monitor trends over time

Use the data to:

* Identify high-performing queries
* Track visibility improvements
* Detect changes in traffic sources

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### Result

By using this module, you will be able to:

* Monitor traffic and visibility trends over time
* Identify which queries and content perform best
* Understand which channels drive growth
* Compare performance across AI platforms
* Continuously optimize your strategy based on data

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### FAQ

#### Why do I need to connect GA4?

GA4 provides the traffic data required to analyze performance and channel contribution.

#### What is AI Visibility?

AI Visibility reflects how often and how prominently your brand appears across AI systems.

#### Where do the queries come from?

Queries are based on the keywords and topics selected in Content Assistant.

#### Why do rankings differ across platforms?

Different AI systems use different data sources and ranking logic, so results may vary.


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.workfx.ai/features/performance.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.