Performance
Track website traffic and AI visibility to understand how queries and channels drive growth, and support continuous optimization.
What this does
The Tracking module helps you monitor how your website performs over time.
It allows you to:
Track changes in website traffic
Monitor AI visibility across major platforms
Analyze performance at the query level
Understand how different channels contribute to growth
This module turns performance data into a structured feedback loop, so you can continuously refine your strategy.
How to use
Step 1: Connect your data sources
Before using this module, make sure your data is connected:
Connect Google Analytics 4 to track website traffic
Ensure your queries are set up in Content Assistant
Step 2: View Performance Overview
This section provides a high-level view of your performance.
Traffic Sources
You can track changes in:
Organic search traffic
AI-driven traffic
Social media traffic
This helps you understand which channels are contributing to growth.
AI Visibility
You can monitor:
Visibility percentage across major AI platforms
Ranking changes over time
This helps you evaluate your overall presence in AI search.
Step 3: Analyze Query Attribution
This section shows performance at the query level.
Query List
Queries are based on the keywords and topics selected in Content Assistant.
Query Performance
For each query, you can view:
Overall visibility
Overall ranking
Platform Breakdown
Each query includes performance across different AI systems:
ChatGPT
Claude
Gemini
This helps you compare performance across platforms.
Step 4: Monitor trends over time
Use the data to:
Identify high-performing queries
Track visibility improvements
Detect changes in traffic sources
Result
By using this module, you will be able to:
Monitor traffic and visibility trends over time
Identify which queries and content perform best
Understand which channels drive growth
Compare performance across AI platforms
Continuously optimize your strategy based on data
FAQ
Why do I need to connect GA4?
GA4 provides the traffic data required to analyze performance and channel contribution.
What is AI Visibility?
AI Visibility reflects how often and how prominently your brand appears across AI systems.
Where do the queries come from?
Queries are based on the keywords and topics selected in Content Assistant.
Why do rankings differ across platforms?
Different AI systems use different data sources and ranking logic, so results may vary.
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