# How to connect to GA4
### What this feature does
Before using our product, your website data needs to be accessible.
This process consists of two steps:
1. Let Google Analytics 4 collect your website data
2. Connect GA4 to our platform
***
### Set up Google Analytics 4 for your website
***
### If you don’t have a GA4 account
#### Step 1: Create a GA4 account
**1.1 Start setup**
* Open Google Analytics
* Click **Start measuring**
**1.2 Create an account**
* Enter your **Account name**
**1.3 Create a property (your website)**
* Enter your website name
* Select timezone (e.g. Australia/Sydney)
* Select currency
* Choose industry category and business objectives
***
#### Step 2: Create a data stream
**2.1 Select platform**
* Choose **Web**
**2.2 Enter details**
* Enter your website URL
* Name your data stream
* Click **Create and continue**
***
#### Step 3: Install GA4
**Option A: Manual installation (for custom websites or technical users)**
**Copy the code**
* Click **View tag instructions**
* Copy the **Global Site Tag (gtag.js)**
**Add to your website**
* Paste the code into every page of your website, right after the `` tag
* Make sure it is applied across all pages
**Publish**
* Save and deploy your website
***
**Option B: Install using Measurement ID (for non-technical users)**
**Step 1: Open GA4 dashboard**
* Go to Google Analytics
* Log in to your account
* Open your property (website)
**Step 2: Open Admin**
* Click **Admin (gear icon)** in the bottom-left
**Step 3: Go to Data Streams**
* Under Property, click **Data Streams**
* Select your website
**Step 4: Find Measurement ID**
* Locate **Measurement ID (G-XXXXXXXXXX)**
* Copy it
***
**Step 5: Add it to your website**
* **Shopify**
* Settings → Customer events / Google channel
* Paste the Measurement ID
* **WordPress**
* Install a plugin (recommended: Site Kit)
* Log in to GA4
* Connect automatically
* **Wix**
* Settings → Marketing Integrations
* Paste the Measurement ID
***
#### Step 4: Verify
**4.1 Open Realtime**
* Go to GA4 → **Realtime**
**4.2 Test**
* Visit your website
**4.3 Confirm**
* If you see active users → GA4 is successfully connected and collecting data
***
### Connect GA4 to our platform
After GA4 is set up and collecting data, you can proceed to connect it to our platform.
👉 This allows us to analyze your traffic, visibility, and performance data.
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